Gallery of Chiropractic Ads
Stephen Barrett, M.D.
This gallery illustrates how chiropractors advertised before the development of the Internet. I collected most of the newspaper ads from local papers, but some were mailed to me from other areas. Where many ads were placed by an individual chiropractor, I have grouped them into individual files.
A 13-city study published in a chiropractic journal found that of 5,456 chiropractors listed in the yellow pages during 1985 and 1986, 14.7% bought additional space in the regular listing section, 11.6% purchased large display advertisements, and 73.7% listed only their name and phone number. Of those who bought additional space, 10.8% advertised techniques, 11.6% mentioned symptoms, 14.7% mentioned injuries, 3% mentioned professional affiliations, and 4% offered free services. Since the late 1970s, I have collected more than 1,100 yellow-page display ads but have not done a statistical analysis.
Inclusion in this gallery should not be interpreted as an assertion that all of the ads were improper. Some were, and some were not. My intention in posting them is simply to illustrate what I happened to collect. To place the ads in perspective, please see the commentary articles listed below and other Chirobase pages that discuss the types of claims used in the ads.
Newspaper Ads from the 1960s through early-1970s
- Charles E. Smith, DC
- Roy E. LeMond, DC
- A. A. Altman, DC
- Lehigh Valley Chiropractic Society
- Cericola Clinic: Leo Cericola, DC
- Easton Chiropractic Clinic: Raymond Roscioli, DC
- Farina Chiropractic Clinic: S.S. Farina, DC
- LaBarre Chiropractic Life Center: Richard T. LaBarre, DC
- McKim Chiropractic Center: Howard McKim, DC
- Sterling Pruit, DC and Mary Ann Pruit, DC
- Pennsylvania chiropractors, 1968 (70 ads)
- Pennsylvania chiropractors, 1972 (350+ ads)
- Others (23 ads)
Newspaper Ads and Mailers from the mid-1970s through the 1980s
- Pennsylvania chiropractors, 1974 (136 ads)
- Pennsylvania chiropractors, 1975 (55 ads)
- Pennsylvania chiropractors, 1977 (400+ ads)
- Allentown Chiropractic Center: Steve Kulik, DC, Bill Kulik, DC
- Basile Chiropractic Center: Paul Basile, DC
- Crane Chiropractic Wellness Clinic: Daniel Crane, DC
- Gillespie Chiropractic Clinic: Gary Gillespie, DC
- Kirshner Chiropractic Life Center: Corey W. Kirshner, DC
- Barry Merchant, D.C
- Rhine Chiropractic Center: Larry K. Rhine, DC
- Daniel J. Roskos, DC
- Others (48 ads)
Yellow Page Ads
Claims on Chiropractic Web Sites
Other Noteworthy Ads
- A Critique of the American Chiropractic Association's 1998 Reader's Digest Campaign
- Be Wary of Chiropractic Advertising Gimmicks
- Contour Analysis Is a Marketing Gimmick
- Dangerous Chiropractic Advertising (Earache Treatment)
- Share International's Fraudulent Ad System
- How Some Chiropractors Denigrate Prescription Drug Use
- A Skeptical Look at the "Confidential Car Accident Victim Report"
- Chiropractor's License Revoked for False Advertising (1970)
- Pennsylvania Attorney General Targets Chiropractic Ad Claims (1973)
- Suggested Guidelines for Chiropractic Ads (1973)
- FTC Drops Koren Investigation
- Philip Straw, D.C. Cited for Improper Advertising
This page was revised on January 27, 2018.