Shapp's Chiropractor

Jack Anderson
September 18, 1972

A Pennsylvania chiropractor, who receives state funds to investigate chiropractic quackery, has himself use deceptive advertising to bolster his private practice.

Monroe Schneier, whose hands have plied the back from no less than Pennsylvania's Governor, Milt Shapp, heads the Middletown Chiropractic Health Center. Schneier's center has a $10,000 consulting contract with the State Bureau of Medical Assistance to check up on fraudulent invoices submitted to the state by chiropractors.

Schneier admitted to us that he had placed a series of ads in local newspapers during 1969, stating he personally treated patients that, in fact, he never saw. These were ads, he said, prepared by the Parker Chiropractic Research Foundation Fort Worth, Tex.

Schneier claimed he ran the advertising copy "innocently not to bilk the public, but to tell the chiropractic story."

When asked about citing individual cases that he had never treated, the handsome chiropractor argued that the patients mentioned "dovetailed very similarly cases I have had."

Footnote: The Texas-based Parker foundation has prepared a personalized advertising package, which is marketed to individual chiropractors across the country. Pennsylvania's Lehigh Valley Committee Against Health Fraud has requested that the Federal Trade Commission stop the Parker ads. But the FTC has refused to enter the controversy because of a "jurisdictional dispute."


Jack Anderson (1922-2005) was a prominent syndicated columnist.

This article was posted on December 27, 2016.

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